I promise you I have a sense of humour. ( Many may argue otherwise, but I can assure you I do ). I mention this if only to assure you that I haven’t lost that sense of humour before you go on to read what I have to say about this advertisement from job site www.TheLadders.com
Finding a job is a serious business. If you are out of a job it becomes yet ever more serious. Arguably a sense of humour can be a great asset in the face of tough circumstances, but if you are going to engage with someone, whether that is online or face to face, you want to know that you can trust that representation.
You want to know that the person with whom you are engaging is going to represent your career aspirations with professionalism and integrity. If online, you want to know that the jobs board you are using is able to attract employers to the site that are consistent with your aspirations. Even more so if you are paying for it.
“With Career advice, Job postings, and Job search tools for professionals”,
www.TheLadders.com lays claim to offer “Job search for professional jobs in the most comprehensive source of £50k+ ($100k+ in the US) jobs on the internet”.
Surely if you are offering job search tools and opportunities for professionals your employer branding should reflect such professionalism? If you want to attract the very best employers to advertise their very best vacancies on your site, you have a responsibility to promote a professional image to ensure those paying for your site (the job seekers) can expect the very best in professional vacancies behind the pay wall?
Like I say I have a sense of humour. Have a look at this advertisement from The Ladders. Would you pay to join a site that claims to offer the cream of opportunities after having watched this? Does it reflect the way you feel about your career?
I would love to hear your comments. Is this the worst recruiter advertisement ever?
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