What is this place we call work? We get in the car, get on the bus, get on the train, join the commute and descend upon this great bricks and mortar building where we all are required to do great work. This is 2011. We are all connected. Is this best use of our time, our skills, our talents?
Jason Fried is the Co – Founder and President of 37 Signals. Here he asks a great question, very simply “Where do you go to get things done”?
So what’s the answer? When you really need to get something done, where do you go? Is the answer really work? So why do we go to the same place every day? Do we need to anymore?
Working practices are changing at the fastest rate in economic history. Change is scary, change is exciting, change creates opportunity. What do you think? Do we really need to go to the same place each day to achieve great things or even just get things done?
Everything in life stems from why. If you absolute and clear understanding as to why you want to achieve something and can communicate the way with clarity and specificity so that it becomes compelling, the what and the how is the easy part.
You can apply this to the job search or the hiring process. For the job seeker, having absolute clarity as to why an organisation should hire you is critical. Having absolute understanding as to why you want to pursue a specific career path makes it compelling, it gives you purpose, focus.
The same is true for the hiring manager. Really understand why you need to hire (it isn’t because someone just resigned and you have a vacant post to fill). Make the reason someone should join your company compelling. People don’t buy what you do, they buy why you do it. This is the key to making great hires. Understand this and your organisation will flourish. Simon Sinek explains in this excellent TED production.
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