Tag Archives: youtube

Video – the future of your job search?

Video Resumes are featuring more and more heavily in web chatter.  I have yet to have an Executive approach me with a video resume, I have yet to have a client ask for one.  Nobody has asked me for advice on how best to put one together.  I still receive regular calls from job seekers on how best to put the traditional 2 page curriculum vitae together.

Trust me they are coming.  I first blogged about this subject in September last year when I came across what I considered to be a quite brilliant video CV from Graeme Anthony.

https://transcendexecutivesearch.wordpress.com/2010/09/29/the-best-job-application-ever/

Compare Graeme’s to a video resume I spotted on YouTube recently (below).  I am clear what Graeme brings to the party.  I am clear as to his strengths, his talents, his experience and his skills.  I am clear what he has achieved and what he wants to achieve in the future.  I am clear because he is clear.

The video below is a different story.  Clever, interesting, but I am left feeling uncertain as to what I have just seen.

Other than being a workaholic who likes coffee and possesses skills such as the ability to send an email from his pda whilst in a car park, I am uncertain what he brings to my business.  I am not intrigued, I am irritated.  Sure it is well produced, but its ambiguous.  When you are looking for a job, content is as crucial as presentation.

What can you do, what have you done?  What do you want, how can I help you, how can you help me?  It answers none of these questions that might just set this guy apart from those others he is competing with at interview.  It is short, its concise, but it gives me little to consider.

Success in the jobs market is all about setting yourself apart from those with whom you are competing.  The competition is fierce.  Jaguar Landrover has this week announced that it has had more than 14000 applications to 1500 new posts.

The CV is only ever a catalyst to a conversation.  Your CV, video or otherwise, will not get you a job, that’s down to you, but it will get you a conversation.  I am busy, you are busy.  Less is more.  Cut to the chase.  Tell me who you are, what you’ve done, what you have achieved, how that has added value to your employer and why therefore that could be of interest and value to me.  Get it on tape and lets talk.

What do think as to the future of the CV?  Would you consider a video?  Let me have your comments, I would love to know your view.

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Video Resumes, posted with vodpod

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Filed under Recruitment, Social Media

The best job application ever?

Every once in a while someone comes along and really raises the bar.  Earlier this week I blogged on the brilliant “Employ Kyle” campaign conducted by Kyle Clarke.  Hot on his heels I came across this exceptional approach to the job search from self-confessed “PR propagandist, social media transmitter, digital brigadier” Graeme Anthony.

This just might be the best job application I have ever seen.  Creative, thought-provoking, passionate, engaging, different.

Would you employ this guy?  Judge for yourself.

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Filed under Careers, Hiring, Recruitment, Social Media

You are what you say you are

I was once very cynical about the idea of personal branding.  Not so much the idea as the phrase.  It struck me as jargon, the latest in a series of expressions that would eventually morph in to something new, in much the same way as Personnel became Human Resources became Human Capital (a simply dreadful term).

However the more I think about it, the more I like it.  Understanding your personal brand is more critical than ever as you strive for career success.  If finding a job is all about sales, personal branding is all about the marketing.  Social media and the internet is the vehicle through which to promote your marketing messages.

Your email address.  What does it say about you?  What do you want it to say about you?  Think of the impact on your job application as your CV and covering note arrives in the inbox of the Hiring Manager from funstartshere@beermonster.com?

You have a choice as to what email address you use, choose it wisely.  How appropriate it is to the image you want to associate with your personal brand?  How will it resonate with your audience?

What about the words you use in your mail?  How do you start?

Communication has become increasingly informal, it doesn’t mean we should get lazy.  Hi, Hello, Good morning / afternoon, do you include a name and personalise your message or do you start with nothing at all?  How do you sign off?  Kind regards , Best Wishes or a good old-fashioned Yours sincerely (I can’t remember the last time I saw an email signed off like that!).

Take the time and trouble.  That’s the point.  That’s what the Hiring Manager wants, to see you took the time and trouble.  Make it relevant to your audience, it will say much about you to the person on the receiving end of the communication.  Whilst nothing is guaranteed, it will certainly improve your chances of being shortlisted.

It is difficult to get much by way of a meaningful reference these days.  The first thing I do as a recruiter before engaging with a candidate is search for what I can about them online.

I google, youtube, linkedin, facebook, twitter, whatever I can to find out as much as I might need to know about you.  Why?  It is because my clients are doing it.  I need to check you out because my client will.  I need to know what they are going to find and what it might say about you.

WHEN SOMETHING IS ON THE WEB, ITS ALWAYS ON THE WEB.

When you make the decision to upload a video of your latest Saturday night exploits, stop for a minute to consider the impact that this may have on your career prospects.

I am not suggesting you shouldn’t post it, just simply consider who you will want to see it.  If you don’t want me to see it, don’t put it on your wall without first considering the privacy settings.  Even then remember, your friends can and will forward things on that portray you in a less than positive light.

WHEN SOMETHING IS ON THE WEB, ITS ALWAYS ON THE WEB (Somewhere, even if you can’t see it anymore).

What about your user name for your online profiles?  Does PartyBoy resonate with your audience?  If so, go for it.  If not, go back to what message you want to promote about your brand.

I am not suggesting for one minute that we are not all deserving of a private life and certainly one that we can live offline, without the spotlight of 24/7 social media.  We all have a choice.  Think about your image, your personal brand, the message you want to give out and be consistent and relentless in that consistency.

There is much to be learned about personal branding and the impact it can have on your career.  The expert online is Dan Schawbel and his excellent http://www.personalbrandingblog.com

Look him up today, its well worth the visit.  Tell him I sent you!

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